Cherry Berry CRM is a software application designed to help businesses manage their interactions with customers, streamline sales and marketing processes, and improve customer satisfaction. They normally include features like contact management, lead tracking, sales forecasting, marketing automation, and customer support functionalities.

CRM stands for Customer Relationship Management. It is a business strategy and a set of technologies that companies use to manage and analyze their relations with current and potential customers. The main goal of CRM is to improve customer relationships, enhance customer satisfaction, and eventually drive sales growth and customer loyalty.