Lahore, the capital of Punjab province in Pakistan, is the country’s second-largest city after Karachi. With a population of over 11 million, Lahore is an important cultural, historical, and economic center of Pakistan. A audit will uncover any technical issues with the website related to speed, security, broken links, errors, etc. Fixing these can help improve site performance and user experience. Slow, unstable, and insecure websites negatively impact conversions and search engine rankings. Studying visitor behavior through analytics helps identify pain points in the customer journey. A detail audit of website spots issues turning visitors into customers so that businesses can provide better on-site experiences. Reviewing the website information architecture, including the sitemap and how content and pages are structured and connected.

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